{"id":7252,"date":"2026-01-22T12:08:19","date_gmt":"2026-01-22T11:08:19","guid":{"rendered":"https:\/\/www.booster.ch\/?p=7252"},"modified":"2026-01-26T18:02:21","modified_gmt":"2026-01-26T17:02:21","slug":"salva-la-data-booster-compie-50-anni","status":"publish","type":"post","link":"https:\/\/www.booster.ch\/it\/save-the-date-booster-wird-50\/","title":{"rendered":"Salva la data: Booster compie 50 anni!"},"content":{"rendered":"<p style=\"font-size: 14px;\">Immagini: <a href=\"https:\/\/www.instagram.com\/boris_mueller_\/\">Boris M\u00fcller<\/a><\/p>\n<p data-start=\"218\" data-end=\"447\">Cinquanta anni di booster.<\/p>\n<p data-start=\"218\" data-end=\"447\">Quando i nostri genitori Irene e Pierre aprirono il negozio alla St\u00fcssihofstatt nel 1976, non era prevedibile che un giorno sarebbe diventato un luogo che per cos\u00ec tante persone \u00e8 molto pi\u00f9 di un semplice negozio di abbigliamento.<\/p>\n<p data-start=\"449\" data-end=\"660\">Oggi, mezzo secolo dopo, possiamo continuare il booster di seconda generazione. Con grande rispetto per la sua storia, e con altrettanto entusiasmo per ci\u00f2 che \u00e8 in continua evoluzione.<\/p>\n<h3 data-start=\"662\" data-end=\"700\">Un negozio, molte scene \u2013 una DNA<\/h3>\n<p data-start=\"702\" data-end=\"1016\">Il Booster non \u00e8 mai stato solo una moda. \u00c8 sempre stato anche un punto d'incontro, un parco giochi, un rifugio e un palcoscenico. Dagli anni Cinquanta attraverso il punk, il rock, l'hip-hop, il rave, il gothic fino alla scena queer: da noi le persone pi\u00f9 diverse si sono trovate \u2013 e si trovano \u2013 le une accanto alle altre, con rispetto, curiosit\u00e0 e apertura. Questo \u00e8 stato ed \u00e8 esattamente il nostro obiettivo.<\/p>\n<p data-start=\"1018\" data-end=\"1238\">Seguiamo le tendenze, ma non tutte. Per noi \u00e8 importante che il Booster rimanga fedele a se stesso. Che qui si possa trovare un outfit per un festival, oppure anche per il palco, il club o semplicemente per esprimere la propria personalit\u00e0.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7255 size-large\" src=\"https:\/\/i0.wp.com\/www.booster.ch\/wp-content\/uploads\/2026\/01\/DSC_2075.jpg?resize=1624%2C1083&#038;ssl=1\" alt=\"\" width=\"1624\" height=\"1083\" srcset=\"https:\/\/i0.wp.com\/www.booster.ch\/wp-content\/uploads\/2026\/01\/DSC_2075.jpg?resize=1624%2C1083&amp;ssl=1 1624w, https:\/\/i0.wp.com\/www.booster.ch\/wp-content\/uploads\/2026\/01\/DSC_2075.jpg?resize=500%2C333&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.booster.ch\/wp-content\/uploads\/2026\/01\/DSC_2075.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.booster.ch\/wp-content\/uploads\/2026\/01\/DSC_2075.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.booster.ch\/wp-content\/uploads\/2026\/01\/DSC_2075.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/www.booster.ch\/wp-content\/uploads\/2026\/01\/DSC_2075.jpg?resize=1800%2C1200&amp;ssl=1 1800w, https:\/\/i0.wp.com\/www.booster.ch\/wp-content\/uploads\/2026\/01\/DSC_2075.jpg?resize=1280%2C853&amp;ssl=1 1280w, https:\/\/i0.wp.com\/www.booster.ch\/wp-content\/uploads\/2026\/01\/DSC_2075.jpg?resize=1000%2C667&amp;ssl=1 1000w, https:\/\/i0.wp.com\/www.booster.ch\/wp-content\/uploads\/2026\/01\/DSC_2075.jpg?resize=850%2C567&amp;ssl=1 850w, https:\/\/i0.wp.com\/www.booster.ch\/wp-content\/uploads\/2026\/01\/DSC_2075.jpg?resize=200%2C133&amp;ssl=1 200w, https:\/\/i0.wp.com\/www.booster.ch\/wp-content\/uploads\/2026\/01\/DSC_2075.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"font-size: 14px;\">Immagini: <a href=\"https:\/\/www.instagram.com\/boris_mueller_\/\">Boris M\u00fcller<\/a><\/p>\n<h3 data-start=\"1240\" data-end=\"1279\">Il Tages-Anzeiger sul booster<\/h3>\n<p data-start=\"1281\" data-end=\"1693\">In occasione del nostro 50\u00b0 anniversario, il <em data-start=\"1334\" data-end=\"1350\">Tages-Anzeiger<\/em> visitato e un dettagliato <a href=\"https:\/\/www.tagesanzeiger.ch\/booster-zuercher-kultboutique-seit-50-jahren-im-niederdorf-556869789295\" target=\"_blank\" rel=\"noopener\"><strong>Articolo<\/strong><\/a> scritto del Booster, della nostra storia e del nostro lavoro quotidiano. Parla di clienti abituali, di turisti nel Niederdorf, di culture giovanili, di clientela leggendaria e anche dell'attitudine che ci accompagna fino ad oggi:<\/p>\n<p>Da noi nessuno viene favorito. Qui tutti ricevono lo stesso trattamento.<\/p>\n<p data-start=\"1695\" data-end=\"1831\">Siamo molto felici di questo contributo e del fatto che il Booster sia evidentemente ancora un pezzo di Zurigo per molte persone.<\/p>\n<h3 data-start=\"1833\" data-end=\"1872\">50 anni \u2013 bisogna festeggiare<\/h3>\n<p data-start=\"1874\" data-end=\"1896\">E per questo diciamo: <strong data-start=\"1898\" data-end=\"1928\">Salva la data: 10 ottobre<\/strong><\/p>\n<p data-start=\"1930\" data-end=\"2143\">Stasera festeggiamo <strong data-start=\"1957\" data-end=\"1977\">50 anni di Booster<\/strong> \u2013 con una grande festa, musica dal vivo e tutto ci\u00f2 che serve. Non vi sveliamo altro per ora. Solo questo: vale la pena fare un salto. E s\u00ec, si pu\u00f2 fare rumore.<\/p>\n<p data-start=\"2145\" data-end=\"2338\">Grazie a tutti coloro che ci accompagnano da decenni.<br data-start=\"2195\" data-end=\"2198\" \/>Grazie al nostro team: questi personaggi rendono il Booster quello che \u00e8.<br data-start=\"2275\" data-end=\"2278\" \/>E grazie a voi che continuate a varcare la nostra porta.<\/p>\n<p data-start=\"2340\" data-end=\"2365\">Ai prossimi capitoli.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7254 size-large\" src=\"https:\/\/i0.wp.com\/www.booster.ch\/wp-content\/uploads\/2026\/01\/DSC_2055.jpg?resize=1083%2C1624&#038;ssl=1\" alt=\"\" width=\"1083\" height=\"1624\" srcset=\"https:\/\/i0.wp.com\/www.booster.ch\/wp-content\/uploads\/2026\/01\/DSC_2055.jpg?resize=1083%2C1624&amp;ssl=1 1083w, https:\/\/i0.wp.com\/www.booster.ch\/wp-content\/uploads\/2026\/01\/DSC_2055.jpg?resize=333%2C500&amp;ssl=1 333w, https:\/\/i0.wp.com\/www.booster.ch\/wp-content\/uploads\/2026\/01\/DSC_2055.jpg?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.booster.ch\/wp-content\/uploads\/2026\/01\/DSC_2055.jpg?resize=1024%2C1536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.booster.ch\/wp-content\/uploads\/2026\/01\/DSC_2055.jpg?resize=8%2C12&amp;ssl=1 8w, https:\/\/i0.wp.com\/www.booster.ch\/wp-content\/uploads\/2026\/01\/DSC_2055.jpg?resize=1000%2C1500&amp;ssl=1 1000w, https:\/\/i0.wp.com\/www.booster.ch\/wp-content\/uploads\/2026\/01\/DSC_2055.jpg?resize=850%2C1275&amp;ssl=1 850w, https:\/\/i0.wp.com\/www.booster.ch\/wp-content\/uploads\/2026\/01\/DSC_2055.jpg?resize=133%2C200&amp;ssl=1 133w, https:\/\/i0.wp.com\/www.booster.ch\/wp-content\/uploads\/2026\/01\/DSC_2055.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"font-size: 14px;\">Immagini: <a href=\"https:\/\/www.instagram.com\/boris_mueller_\/\">Boris M\u00fcller<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Bilder: Boris M\u00fcller F\u00fcnfzig Jahre Booster. Als unsere Eltern Irene und Pierre 1976 an der St\u00fcssihofstatt den Laden er\u00f6ffneten, war nicht absehbar, dass daraus einmal ein Ort werden w\u00fcrde, der f\u00fcr so viele Menschen mehr ist als nur ein Kleidershop. Heute, ein halbes Jahrhundert sp\u00e4ter, d\u00fcrfen wir den Booster in zweiter Generation weiterf\u00fchren. Mit grossem Respekt vor seiner Geschichte \u2013 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7253,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"25","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[25],"tags":[],"class_list":["post-7252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neuigkeiten"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.booster.ch\/wp-content\/uploads\/2026\/01\/DSC_1984.jpg?fit=1920%2C1280&ssl=1","_links":{"self":[{"href":"https:\/\/www.booster.ch\/it\/wp-json\/wp\/v2\/posts\/7252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.booster.ch\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.booster.ch\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.booster.ch\/it\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.booster.ch\/it\/wp-json\/wp\/v2\/comments?post=7252"}],"version-history":[{"count":15,"href":"https:\/\/www.booster.ch\/it\/wp-json\/wp\/v2\/posts\/7252\/revisions"}],"predecessor-version":[{"id":7270,"href":"https:\/\/www.booster.ch\/it\/wp-json\/wp\/v2\/posts\/7252\/revisions\/7270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.booster.ch\/it\/wp-json\/wp\/v2\/media\/7253"}],"wp:attachment":[{"href":"https:\/\/www.booster.ch\/it\/wp-json\/wp\/v2\/media?parent=7252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.booster.ch\/it\/wp-json\/wp\/v2\/categories?post=7252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.booster.ch\/it\/wp-json\/wp\/v2\/tags?post=7252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}