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Levi's - pioneer of the denim style since 1853, the brand was founded in San Francisco by Levi Strauss and has shaped denim culture worldwide.

With a history dating back over 150 years, Levi's stands for quality, authenticity and timeless styles. The famous Levi's 501 jeans, introduced in 1873, is a classic that laid the foundation for the modern concept of blue jeans.

Levi's has continuously evolved to meet changing fashion trends, but remains true to its roots. The brand is not only a symbol of denim, but also of individuality, freedom and self-expression.

Levi's jeans are recognised worldwide for their durability, versatility and iconic designs. With a wide range of cuts and styles, Levi's offers timeless clothing for anyone who appreciates the authentic denim look.

You want more? Come to the Store!

We only have our classics in the online shop.

For seasonal products and the complete selection, the best place to visit is our Shop in Zurich.